5 Simple Ways to Improve Your Website’s SEO
Finally, the day is here, your new, beautiful website has launched after working tirelessly for months getting it just right. You are ready for the traffic to start pouring in! And then confusion hits, your inbox isn’t busting at the seams, in fact, it hasn’t changed at all – but why!?
Unfortunately, getting your site live is just the beginning. Yes, I know, this is not what you were hoping to hear. The universe does not get a notification that you have an amazing, new website – but wouldn’t that be nice?
Increasing the traffic to your website = optimizing your SEO.
Hiring an SEO or PPC specialist is sometimes not a feasible solution for many. But don’t go into panic mode, here are 5 ways you can improve your SEO without being an expert:
#1 Add hierarchy to your content.
It is important to insert H1, H2 and H3 tags into your content, and better yet include a keyword. A keyword is a word or phrase that should capture the content of your page. When implementing H-tags into your website, it is easier for Google to grasp the main content of your web page or post. Not only is it easier for Google to scan your content, it is easier for your user. Think about your experiences as a user. For instance, are you more inclined to read an article that is filled with paragraph style text or an article that has headlines, sub-headlines and bulleted lists? 9 times out of 10 your user will be more inclined to stay on a page if the content feels easy to read.
#2 Conduct keyword research.
There are many free tools out there that allow you to conduct your own keyword research. Google Keyword Planner provides the ability to search and define keywords, discover keyword trends, and educate yourself on keyword data. Enter your product or service, web address, category and start exploring! Another useful tool is Google Trends. This tool makes it easy to compare search terms, explore their performance history and define their relevance by location. Google Trends provides colorful, interactive graphs making it fun to use and easy to understand visually. It is important to educate yourself on your target audience’s searching habits and how they are using search engines to find you.
#3 Change, update and add content.
Google knows everything, I know creepy. Every time you change content or update your website, search engines will notice and re-arrange your site ranking. The more frequently you update or add content, the more frequently search engines will visit your site to collect and store your data, ensuring fast and accurate information retrieval for your users – search engine indexing. It is important to take the time to invest in your site’s content, don’t let months go by without touching your website.
#4 Start a blog.
This is piggybacking off of tip number 3. Although it is important to change, update and add content to your website – you don’t want to change content for the sake of changing content. Updating content on a regular basis is a challenge. A way to resolve this? Add a blog to your website. I know, when you hear the word blog, you think work. However, this is an invaluable tool that allows the content on your website to constantly change – which equals more search engine indexing. And let’s not forget it will increase traffic, which directly affects ranking. You don’t have to be the next Mark Twain, just speak to your target audience. If you don’t have time to write an article, share existing content –just remember to credit the author. A blog is a great way to drive users to your website without selling them. A user may initially visit your site to read your latest blog post but will likely start clicking through other pages. I can’t say enough about the value a blog can add to your website’s SEO.
#5 Add social media and share!
Your SEO is directly correlated to the amount of traffic going to your site. Social media is a free tool that you are probably already using on a day to day basis. Just finished up a new post or adding a new page to your site? Share it on your social channels! Someone may see your post on their friend’s feed, find it inspiring, and share it with their network – and just like that you have penetrated a new market. Social media is a powerful tool, and if you are not leveraging it to your advantage you are missing a huge opportunity.
And just like that, 5 ways to improve your site traffic without being an SEO expert. Try implementing these tips into your website, and you may find your inbox a little bit less lonely.