5 Quick Tip to Get More Clicks
An effective call to action (CTA) is an essential part of every blog, website, video and almost anything else that you can think of. A CTA is the final instruction to your audience, so you have to decide – what action do you want them to take?
This question can be answered by evaluating what goals you want to accomplish, like generating leads, promoting an event, selling a product or increasing social media followers. Once you’ve decided this, your CTA creation can begin.
Whatever your goal may be, here’s a few tips to follow to get you those clicks.
The content should create a sense of urgency and tell users exactly what they’ll be getting by clicking. CTAs should be just a few words, no more than two or three, and give a clear and direct command of what to do. Influence the user’s decision-making process by speaking in the 1st person and by using simple, benefit-driven copy like:
- Read now
- View my cart
- Shop now
- Explore more
How large your call to action buttons are is very important. A button that’s too large can overpower the content around it and one that’s too small can get lost in the shuffle – especially on mobile. Users need to be able to click a CTA button without mistakenly hitting another target. Depending on your design, Google recommends buttons being 45 pixels with large and legible text.
Most websites feature rectangular buttons with rounded edges. Who do you think first came up with this rounded edges concept? Some studies suggest (not so surprisingly) – Steve Jobs. But, there is an actual science behind it, these rounded edges draw a user’s attention towards the center of the box – exactly where the content is that you want them to click. You can make your buttons stand out even more with the right color. Many A/B tests have indicated that high contrast, improves conversion rates.
CTA buttons should be in a prominent and logical spot and most are located above the fold. Your best asset to help pick placement – heatmaps. Heatmaps show each part of your page and where users spend the longest time and where they are clicking. This enables you to effectively decide the best place for your CTA. Think about your visitors’ natural flow, pinpoint exactly how your audience reads and put your CTA there.
There’s not just one CTA formula that works and ensures click pandemonium. A/B testing is crucial and compares the data from two CTA versions to determine which one performs better. From the amount of CTAs on the page to color and placement, constantly analyzing and measuring will help determine what works best for your audience and goals – leading to a CTA strategy that converts almost every time.
Use these tips to determine what CTA strategy will work best for your audience and just remember – keep it simple.